{"product_id":"16746-blockbuster","title":"Blockbuster","description":"They are admired as crowd-pullers, scorned as supposed marketing events – the sensational major art exhibitions. As \"blockbusters,\" these presentations transform the art experience into a cultural spectacle, and museums into event zones. For the first time, this publication takes a close look at the blockbuster as a phenomenon in the art world and asks questions such as: What makes these giants of the exhibition scene so successful, what happens to museums, and how do they change our perception of art? The volume introduces blockbusters that caused a sensation in recent years and gives a voice to the people behind these mega-events. Above all, it analyzes the elements that make these exhibitions successful formats in the first place – from star artists and their works to sponsors and cleverly designed marketing campaigns.","brand":"Hatje Cantz Verlag","offers":[{"title":"Book (978-3-7757-2976-5)","offer_id":44513008189704,"sku":"9783775729765","price":14.8,"currency_code":"EUR","in_stock":false},{"title":"Ebook - EPUB (978-3-7757-3204-8)","offer_id":44573664674056,"sku":"9783775732048","price":9.99,"currency_code":"EUR","in_stock":true},{"title":"Ebook - PDF (978-3-7757-5768-3)","offer_id":45174972514568,"sku":"9783775757683","price":9.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0582\/8948\/8049\/files\/odoo_9783775729765_0126186f-97ca-4957-ac78-2b1bc1e1c9bf.jpg?v=1744049924","url":"https:\/\/hatjecantz.de\/en\/products\/16746-blockbuster","provider":"Hatje Cantz Verlag","version":"1.0","type":"link"}